A small-business owner smiling at her phone at a desk.

How long until I see results?

Do I own the website?

What if I need to cancel?

FAQ

The questions you want to ask.

We know you’ve been burned before. Here are honest answers to the questions you care about.


Q&A

The honest answers,
no marketing-speak.

Why 24 months? That feels like a long commitment.

Real marketing results take time. Search rankings build gradually. Email lists grow subscriber by subscriber. Content compounds month after month. The work done in month three (3) makes month twelve (12) dramatically more effective.

We’ve designed our model to reflect how long it takes to execute an effective marketing plan and produce the results you want to see. Our framework also allows us to spread the cost of your website over time, keeping things far more accessible. Instead of paying $4,800 upfront, you can invest in steady growth at $200 per month.

Do I own the website?

During the twenty-four (24) months, the website is licensed to you, like leasing a car. When the term ends, everything transfers to you: design, content, and rights. You can host it anywhere or continue with us.

How long before my website is online?

Usually two (2) to four (4) weeks. Bigger projects with add-ons such as eCommerce can take a few more weeks.

Your first payment is a deposit. Your monthly payment plan starts once your website is delivered.

Is this just ChatGPT writing my content?

We use AI tools like ChatGPT and Claude and they are only part of the process. AI assists with research, outlines, and first drafts. Our human team takes the time to understand your business, your customers, your experience, and what makes your approach different.

Every project begins with your Business Clarity Session, where we build a detailed Brand Persona using your actual words, stories, and language. We use that context to guide the AI, so everything always begins with a human. Everything we create is reviewed and refined by a real strategist. We remove anything that feels robotic, sharpen the message, add the human nuance, and ensure it genuinely sounds like you. Nothing gets published without human review and approval.

How do you capture my voice?

Everything begins with a 2-hour Business Clarity Session. We dig into your business, your customers, the problems you solve, and what makes your approach different. Most importantly, we listen to how you naturally explain your work.

We record the session and use your actual words, stories, and language to build a Brand Persona that guides everything we create. The AI works from that context, and our editors refine every piece to ensure it feels human, authentic, and unmistakably like you.

Can I upgrade or downgrade?

Absolutely. Businesses evolve, and your marketing support should evolve with them. You can move from Essential to Growth, or from Growth to Accelerator, whenever the timing makes sense.

And if you ever need to scale back, we’ll talk through it together during a strategy session to make sure you don’t lose the momentum, visibility, and progress you’ve already built.

What if I don’t like the content?

Nothing gets published without your approval. If something doesn’t feel right, we revise it. Your feedback during strategy sessions helps us better understand your voice, your business, and how you want to be represented. The goal is simple: content that feels authentic to you and that you’re genuinely proud to share.

What if I need to cancel?

We understand that businesses change. If you ever need to end your plan early, we keep the process simple and straightforward.

  1. You pay the remaining balance on your website. Since the website cost is spread over twenty-four (24) months, you only cover what’s left on your balance.
  2. You complete and pay for any work in progress. That means finishing the current service cycle you’re in — monthly for Accelerator, bi-monthly for Growth, or quarterly for Essential.

No penalties. No pressure. No complicated negotiations. We’d rather end a partnership honestly than keep someone paying for something that no longer makes sense for their business. And if your situation changes in the future, the door is always open to work together again.

How is this different from hiring a freelancer?

Freelancers often focus on one specific skill: writing, design, or social media. Anthēs is built differently. We bring strategy, websites, content, social media, and analytics together under one integrated system and one team.

Behind Anthēs is the experienced consulting foundation of Tansley, giving you access to deeper strategic thinking, not just content production. Our AI-enhanced workflow also helps keep everything consistent, efficient, and aligned over time. And most importantly, we don’t disappear after launch. The 24-month partnership is designed to give your business the ongoing support, refinement, and momentum that real marketing growth requires.

What does ‘AI-optimized’ mean?

Search engines are changing fast. Google still matters, but more people are now asking AI tools like ChatGPT, Claude, and Perplexity for recommendations directly. Questions like “Who’s a good physiotherapist in Montreal?” are increasingly being answered by AI and not just search engines.

The challenge is that these tools only recommend businesses they can clearly understand.

That’s why we build your website for both worlds. We use structured data to improve Google visibility, FAQ sections designed for AI extraction, and clear semantic content that helps AI tools accurately understand what you do, who you help, and why you’re different. The result: your business becomes easier to find wherever your customers are searching.

How long until I see results?

Most clients begin seeing the following measurable improvements within three (3) to six (6) months: higher website traffic, stronger search visibility, and an increase in inquiries. But the biggest results come over time.

Marketing compounds. Content builds authority. Search rankings strengthen. Trust grows with consistency. The businesses that see the strongest long-term growth are usually the ones that stay committed for twelve (12) to twenty-four (24) months. For this reason, we structure our partnerships around sustained momentum and not quick fixes or short-term spikes.

Next step

Isn’t it time you spent less time and money — and earned more?

30 minutes. Your business, what’s stuck, and what we’d do first.

Let’s Talk