Marketing for Landscapers · Montreal
Spring books up early. Be the one they already know.
Imagine Martin, a landscaper in Saint-Bruno, on Montreal’s South Shore. Here’s what an Essential partnership with the Paid Ads add-on would look like for a seasonal business, step by step, and what he would get every year.
The Starting Point
Martin’s season is short. His phone rings too late.
Homeowners plan their yard in the winter and book early. Martin hears from most of them in May, when his crews are already full and the best jobs are gone to whoever answered first.
It isn’t a quality problem. It’s a timing problem.
His website is a page with a phone number and three photos. His Facebook page wakes up in spring and goes quiet in October. Winter is for quotes and equipment, not for marketing.
Sound familiar?
What We Would Do
What we’d look for
People don’t search for “a landscaper.” They search for a job, in their town: interlocking pavers in Saint-Bruno, a retaining wall in Boucherville, spring clean-up in Longueuil. And they start months before the season, with questions: how much, how long, and what lasts through a Québec winter? So Martin needs a page for each kind of job, answers that are there in January, and a reason for past clients to call him back every spring.
The real opportunity
Most landscapers show the same thing: green lawns and nice patios. The opportunity is the work Martin does better than anyone nearby. Maybe it’s stone. Maybe it’s yards on a slope nobody else wants to take on. Maybe it’s the maintenance contract that keeps clients for ten years. Finding that is the first job. Everything else is built on it.
The Process
The bloom unfolds in order.
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Phase 01
Clarity
- A two-hour Business Clarity Session to find his strategic angle
- A look at who homeowners find today when they search for his jobs
- A Brand Persona in his own words: clear quotes, work that lasts
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Phase 02
Strategy
- A site organized by kind of job and by town
- A calendar set by the seasons: planning content in winter, ads when people book, reminders in the fall
- Website copy that is clear, homeowner-first and easy for Google and AI tools to read
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Phase 03
Launch
- A 5-to-8-page website goes live, usually within 2 to 4 weeks
- The first newsletter goes out, timed for planning season
- The first Google Ads campaign, set for the weeks people book
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Phase 04
Momentum
- A new strategic page every four months, one kind of job at a time
- Ads in season, managed by a specialist, with the budget you set
- A 30-minute strategy call every three months, and an analytics report twice a year
Where It Starts
Every partnership starts with a two-hour Business Clarity Session. For Martin, it’s where we would find the job he wants more of, and the one he’s known for.
That insight becomes his Brand Persona: the message, the words, the jobs that keep his crews busy. The website, the newsletter, the ads and every post are written from it.
The Website
A site that’s ready before the season.
Five to eight pages: one for each kind of job, with photos of real yards, the towns he serves, and an FAQ in homeowners’ words. Built so it’s found in January, when people plan, not only in May. Structured so Google and AI assistants like ChatGPT can tell who does what, and where. Mobile-first, fast, secure, connected to his Google Business profile.
The Newsletter
Every three months, a reason to book him again.
One issue every three months, with four short articles set to the seasons: plan the yard in winter, book before the rush, what to do before the first frost. Every article also lives on his website, so each issue works for his search rankings as much as for past clients’ inboxes.
4
issues a year
16
articles a year, each one a page on his site
The Social Posts
The yard, before and after.
Four posts a month on Facebook and Instagram: a finished patio, a wall that held through the thaw, a tip homeowners can use this weekend. The kind of post a neighbour saves when they start planning their own yard.
4
posts a month
2
platforms, Facebook and Instagram
Statement
Launch an engaging website that clearly communicates your expertise, helps the right homeowners find you online, and turns visits into booked appointments.
The Content Ecosystem
Every piece of content reinforces one thing.
The newsletter brings past clients back every spring. The posts show the work, yard after yard. Each new page answers one more search a homeowner makes. When people book, the ads put him in front of the ones searching right now. Together, it all says the same thing: for this job, on the South Shore, Martin is the one to call.
What He Gets
His first year with Essential, in numbers.
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5–8
Website pages at launch
Plus a new strategic page every four months: three more in the first year.
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16
Articles written for him
Four in each of four newsletters, every one a page on his site.
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48
Social posts
Four a month on Facebook and Instagram.
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4
Strategy calls
One every three months, plus a plain-language analytics report twice a year.
With the Paid Ads add-on, Google Ads run in the weeks people book, managed by a specialist, with a budget you set. What all of it produces depends on the business, the area and time. We don’t promise rankings or a full season. We set the targets with you in the Clarity Session and report on them, in plain words. Below, two real clients, and what happened for them. The first one is a seasonal outdoor business on the South Shore.
Real Results
Two real businesses, same framework.
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Piscine Évolution · Essential
From Holding Page to Page One
How a young pool-care company started from nothing online, and why 330 of its requests came in without an ad.
330 requests without ads · 13 months
Read
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Escarpins et Vilebrequins · Essential + eCommerce
When Being Online Adds $82,000
Most of her sales still happen in the store. Opened on the side during the first lockdown, the online store has added $82,000 since.
+70% online sales this year · 6½ years
Read
Good Questions
Questions landscapers ask about marketing.
When should a landscaper start marketing for spring?
In the winter. Many homeowners plan their yard between January and March, before the season starts. Pages and newsletter articles that answer their questions need to be online before then, and ads work best in the weeks people actually book.
Is Google Ads worth it for a landscaping company?
It can be, for jobs with a clear search behind them, like ‘interlocking pavers Saint-Bruno’, and only in season. It works best on top of a site that shows real yards, so the click becomes a quote request. We set the budget with you and report on the requests, not the clicks.
Should I offer maintenance contracts on my website?
If you want steady work, yes. A clear page for seasonal maintenance, with what’s included and how to sign up, turns one-time clients into clients who come back every year. It also evens out a short season.
Next step
It’s your turn.
30 minutes. Your business, what’s stuck, and what we’d do first.
Book a call