Marketing for Business Coaches · Québec
Your clients buy how you think. Let them read it first.
Imagine Valérie, a business coach in Québec City who works with owners of small companies. Here’s what an Essential partnership would look like for her practice, step by step, and what she would get every year.
The Starting Point
Valérie is her business. Her calendar has gaps.
Her clients come from her network, a few talks and people who met her at an event. Once they work with her, they stay. But between referrals there are quiet months, and she can’t plan the year around them.
It isn’t a skill problem. It’s a consistency problem.
She posts on LinkedIn when she has time, which is rarely. Her website describes her method in words every coach uses. She knows writing would help. Writing is exactly what her evenings don’t have room for.
Sound familiar?
What We Would Do
What we’d look for
Owners don’t search for “a coach.” They search for the knot they’re stuck in: a first manager to hire, a partner they disagree with, growth that wears them out. And before they book a call, they want to see how you think. So Valérie needs a page for each situation she helps with, and a steady stream of her ideas, in her voice, where owners already look.
The real opportunity
Most coaches promise the same thing: clarity, confidence, growth. The opportunity is the problem Valérie solves better than anyone. Maybe it’s owners who just hired their first five people. Maybe it’s family businesses between two generations. Finding that is the first job. Everything else is built on it.
The Process
The bloom unfolds in order.
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Phase 01
Clarity
- A two-hour Business Clarity Session to find her strategic angle
- A look at the situations owners search for before they hire a coach
- A Brand Persona in her own words: direct, warm, no jargon
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Phase 02
Strategy
- A site organized by situation, not by method
- A calendar of ideas: newsletter, posts, new pages
- Website copy that is clear, specific and easy for Google and AI tools to read
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Phase 03
Launch
- A 5-to-8-page website goes live, usually within 2 to 4 weeks
- The first newsletter goes out
- The first posts go up on LinkedIn and Facebook
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Phase 04
Momentum
- A new strategic page every four months, one situation at a time
- A 30-minute strategy call every three months to keep what works and change what doesn’t
- An analytics report twice a year, in plain language
Where It Starts
Every partnership starts with a two-hour Business Clarity Session. For Valérie, it’s where we would put words on what she does that no other coach does.
That insight becomes her Brand Persona: the message, the words, the clients she wants more of. The website, the newsletter and every post are written from it, in her voice, so nothing reads like generic coaching.
The Website
A site that sounds like her.
Five to eight pages: one for each situation she helps with, how a first call works, her programs, and an FAQ in owners’ words. Specific where most coaching sites stay vague. Structured so Google and AI assistants like ChatGPT can tell what she does, and for whom. Mobile-first, fast and secure.
The Newsletter
Every three months, an idea worth keeping.
One issue every three months, with four short articles: the first hire nobody prepares you for, saying no to a good client, a quarterly review you can do in an hour. Every article also lives on her website, so each issue works for her search rankings as much as for her readers’ inboxes.
4
issues a year
16
articles a year, each one a page on her site
The Social Posts
Her ideas, every week.
Four posts a month on LinkedIn and Facebook: one idea from an article, a question she asks every new client, a mistake she sees often. The kind of post an owner forwards to a business partner with one line: “this is us.”
4
posts a month
2
platforms, LinkedIn and Facebook
Statement
Launch an engaging website that clearly communicates your expertise, helps the right clients find you online, and turns visits into booked appointments.
The Content Ecosystem
Every piece of content reinforces one thing.
The newsletter keeps her in mind between engagements. The posts show how she thinks, week after week. Each new page answers one more situation an owner searches for. Together, it all says the same thing: for this problem, Valérie is the coach who has seen it before.
What She Gets
Her first year with Essential, in numbers.
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5–8
Website pages at launch
Plus a new strategic page every four months: three more in the first year.
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16
Articles written for her
Four in each of four newsletters, every one a page on her site.
-
48
Social posts
Four a month on LinkedIn and Facebook.
-
4
Strategy calls
One every three months, plus a plain-language analytics report twice a year.
What that produces depends on the practice, the market and time. We don’t promise rankings or new clients. We set the targets with you in the Clarity Session and report on them, in plain words. Below, two real clients, and what happened for them.
Real Results
Two real businesses, same framework.
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Piscine Évolution · Essential
From Holding Page to Page One
How a young pool-care company started from nothing online, and why 330 of its requests came in without an ad.
330 requests without ads · 13 months
Read
-
Escarpins et Vilebrequins · Essential + eCommerce
When Being Online Adds $82,000
Most of her sales still happen in the store. Opened on the side during the first lockdown, the online store has added $82,000 since.
+70% online sales this year · 6½ years
Read
Good Questions
Questions coaches ask about marketing.
Do I need a website if my clients find me on LinkedIn?
Yes. LinkedIn starts the conversation, but a serious prospect looks you up before booking a call. A site that explains the situations you help with, and how working with you goes, turns that curiosity into a call. It’s also the part you own: posts fade in a few days, pages keep working.
How often should a coach post?
Steadily rather than often. Four useful posts a month, every month, do more than a burst of daily posts followed by silence. The point is that people keep seeing how you think, without you having to perform.
What should a coach’s newsletter be about?
One problem your clients know well, and how you look at it. Not your news, not a sales offer. A reader who finds one idea useful remembers who sent it, and that is usually who they call when the problem becomes theirs.
Next step
It’s your turn.
30 minutes. Your practice, what’s stuck, and what we’d do first.
Book a call