Marketing for Psychologists · Montreal
Marketing that informs, not marketing that sells.
Imagine Sarah, a psychologist who runs a practice with two colleagues in Montreal. Here’s what an Essential partnership would look like for the practice, step by step, and what she would get every year.
The Starting Point
Sarah’s schedule is full. Her colleagues’ are not.
People ask for Sarah by name, through word of mouth and a directory listing. Her two colleagues are just as good, with their own approaches, but nobody outside the practice knows who they are or what they work on.
It isn’t a demand problem. It’s a matching problem.
The website has three bios and a contact form. Sarah would like to share more, but she’s careful: what can a psychologist say online without sounding like an ad, or promising what therapy can’t promise?
Sound familiar?
What We Would Do
What we’d look for
People don’t search for “a psychologist.” They search for what they’re living: anxiety at work, a teenager who stopped talking, grief that doesn’t ease. Before they write, they want to know how therapy works, how long it takes, what it costs and whether insurance covers it. So the practice needs a page for each kind of difficulty the team works with, a clear page for each therapist, and calm, accurate answers to the questions people hesitate to ask.
The real opportunity
Most practice websites say the same thing: a warm, caring, confidential space. The opportunity is what this team does that others don’t say clearly. Maybe it’s couples. Maybe it’s professionals near burnout, or therapy in English and French. Finding that is the first job. Everything else is built on it.
The Process
The bloom unfolds in order.
-
Phase 01
Clarity
- A two-hour Business Clarity Session to find the practice’s strategic angle
- A look at the questions people search for before they choose a therapist
- A Brand Persona in the team’s own words: warm, precise, never a promise
-
Phase 02
Strategy
- A site organized by difficulty and by therapist, so people find the right person
- A calendar of topics set by the year: back to school, the holidays, the winter months
- Copy that stays within the rules of the profession: careful, general, no promised results, reviewed by the team
-
Phase 03
Launch
- A 5-to-8-page website goes live, usually within 2 to 4 weeks
- The first newsletter goes out
- The first posts go up on Instagram and Facebook
-
Phase 04
Momentum
- A new strategic page every four months, one difficulty at a time
- A 30-minute strategy call every three months to keep what works and change what doesn’t
- An analytics report twice a year, in plain language
Where It Starts
Every partnership starts with a two-hour Business Clarity Session. For Sarah’s practice, it’s where we would find what each therapist is the right person for.
That insight becomes the practice’s Brand Persona: the message, the words, the people each therapist wants to help. The website, the newsletter and every post are written from it, and the team reviews each one before it goes out.
The Website
A site that helps people find the right therapist.
Five to eight pages: what the practice works with, a real page for each therapist, how a first appointment works, fees and insurance receipts, and an FAQ in plain words. Calm, careful and general, with no promised outcome. Structured so Google and AI assistants like ChatGPT understand who helps with what. Mobile-first, fast, secure, connected to the practice’s Google Business profile.
The Newsletter
Every three months, something to hold on to.
One issue every three months, with four short articles: what a first session looks like, sleep and anxiety, talking to a teenager who shuts down, the winter months. General information, never a diagnosis. Every article also lives on the practice’s website, so each issue works for its search rankings as much as for readers’ inboxes.
4
issues a year
16
articles a year, each one a page on the site
The Social Posts
Gentle, useful, and never pushy.
Four posts a month on Instagram and Facebook: an idea from an article, a common myth about therapy, a simple question to reflect on. Quiet in tone. The kind of post someone saves, and comes back to when they’re ready.
4
posts a month
2
platforms, Instagram and Facebook
Statement
Launch an engaging website that clearly communicates your expertise, helps the right clients find you online, and turns visits into booked appointments.
The Content Ecosystem
Every piece of content reinforces one thing.
The newsletter gives readers something useful between appointments, and something to pass on to a friend. The posts lower the fear of a first call. Each new page helps one more person find the therapist who fits. Together, it all says the same thing: this is a practice you can understand before you even book.
What The Practice Gets
Its first year with Essential, in numbers.
-
5–8
Website pages at launch
Plus a new strategic page every four months: three more in the first year.
-
16
Articles written for the practice
Four in each of four newsletters, every one a page on its site.
-
48
Social posts
Four a month on Instagram and Facebook.
-
4
Strategy calls
One every three months, plus a plain-language analytics report twice a year.
What that produces depends on the practice, the area and time. We don’t promise rankings or a full schedule. We set the targets with you in the Clarity Session and report on them, in plain words. The team reviews every piece before it goes out. Below, two real clients, and what happened for them.
Real Results
Two real businesses, same framework.
-
Piscine Évolution · Essential
From Holding Page to Page One
How a young pool-care company started from nothing online, and why 330 of its requests came in without an ad.
330 requests without ads · 13 months
Read
-
Escarpins et Vilebrequins · Essential + eCommerce
When Being Online Adds $82,000
Most of her sales still happen in the store. Opened on the side during the first lockdown, the online store has added $82,000 since.
+70% online sales this year · 6½ years
Read
Good Questions
Questions psychologists ask about marketing.
What can a psychologist say in advertising?
Your professional order asks for prudence: no promised results, only services within your competence, and care with how information is presented. Educational content fits those rules well. It explains, it informs, and it lets people decide. We write within that frame, and you review everything before it goes out.
Should a practice show its fees online?
Usually, yes. Cost and insurance receipts are among the first questions people have, and many won’t write to ask. A clear page on fees, payment and insurance removes a reason to hesitate and saves your team time on the phone.
How do people choose a psychologist?
They look for someone who works with what they’re living, then read about the person: approach, experience, languages, availability. A real page for each therapist, in plain words, does more than a long list of approaches.
Next step
It’s your turn.
30 minutes. Your practice, what’s stuck, and what we’d do first.
Book a call